The new Chevy Silverado earned a high honor at the 2019 SEMA Show. The iconic Silverado was named Truck of the Year by SEMA judges. They graded trucks based on their business opportunities for aftermarket accessorizing using five different categories for scoring.
The new Silverado 1500, which boasts a wide range of engines — including a new diesel engine — and the redesigned Durabed that offers more cargo space than any other truck in the industry, earned the Truck of the Year title on November 4, right before the SEMA Show officially kicked off.
“The SEMA Show is where the newest and most innovative aftermarket products are seen first,” remarked Mike Spagnola, SEMA vice president of OEM and product development. “SEMA Show exhibitors are the innovators and experts who drive the $45 billion industry. Knowing what they believe are the best vehicles for accessorization helps to forecast trends.”
At the show, Chevy brought along multiple Silverado models from across its generations to demonstrate how customizable the model has always been. For the current model year, Chevy also brought the Silverado HD Z71 Sport Package and Silverado Redline Edition models to showcase possible variants of the Silverado truck.
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