Monthly Archives: July 2014

Cadillac News, GM News

Records of 1918 Cadillac Type 57 Added to Historic Registries

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The countless historic records in the Library of Congress Archives have a new member. A 1918 Cadillac Type 57, which served in World War I, was recently added to these important archives, after the vehicle became the fourth added to the Historic Vehicle Associations new National Historic Vehicle Register. This vehicle was also added to the U.S. Department of the Interior Historic American Engineering Record.

Throughout its long life, this particular 1918 Cadillac Type 57 played an important part in history. Not only was it used during the Second Battle of the Marne to support French and American troops near the front, but it was also used by Eleanor Butler Roosevelt, the wife of Theodore Roosevelt, Jr. It acted as her mode of transportation during a two-month mission to create locations for soldiers to enjoy time off.

“The Cadillac Type 57—U.S. 1257X is a great example of a rare survivor—a vehicle that saw extraordinary used during its active life yet has survived to the present day,” said Richard O’Connor, chief of Heritage Documentation Programs with the National Park Service, U.S. Department of Interior. “Recognized the Cadillac military vehicle at the 100th anniversary of WWI commemorates America’s participation in the Great War and illustrates one of the many contributions the automobile has made to U.S. history.”

For a glimpse into the historic car’s complete history, see the story here. Also, make sure to stop in to Bradshaw Automotive to create a history of your own with a new Cadillac!

Cadillac News

Cadillac Will Get Fashionable at New York Men’s Day Fashion Show

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At the upcoming New York Men’s Day fashion show on September 3, Cadillac will get fashionable with ten unique exterior wraps for the 2015 ATS Coupe.

The popular men’s magazine GQ writes, “Wrapped in inspirations behind the soon-to-be-seen collections, or prints actually from them, the one-off vehicles are a sneak peek at what’s to come from guys like tailoring maestro Antonio Azzuolo.”

Ten ATS Coupes will take the stage wearing new exterior colors. Check out the GQ article for a small taste of what’s to come. The designs will vary from 1950s-era inspired art deco to more contemporary modern art.

This will be the second year Cadillac has participated in the New York Men’s Day show, but is the first where the cars will become part of the fashion.

While these designs will of course never make it to a showroom floor, it’s great to see Cadillac finding creative ways to express its luxurious and fashionable side.

Bradshaw Chevrolet Buick GMC Cadillac in Greer, South Carolina is eagerly anticipating the release of the all new Cadillac ATS Coupe, a 2-door cousin to the popular ATS luxury sedan. For more information, visit our website and stay tuned to our blog and Facebook page!

Cadillac News

2015 Cadillac ATS Models Built with Improved Electronic Steering

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Cadillac continues to expand its lineup of quality vehicles as it makes a splash in the luxury auto industry, reclaiming its fame as a top automaker. Most recently, the brand announced it is adding new and improved electronic steering for 2015 Cadillac ATS models.

The enhanced system promises a more dynamic driving experience, made possible by ZF Lenksysteme GmbH’s electronic power assist steering system.

“It means that you don’t have to sacrifice parking lot feel for spirited driving feel,” said Kevin Woodward, global key account for ZF Lenksysteme. “The new software change illustrates our ability to balance the goal of spirited performance, nimble and quick-responding steering with the premium luxury feel expected by Cadillac owners.”

2015 Cadillac ATS Coupe
The 2015 Cadillac ATS will feature updated steering technology.

The electronic control unit’s updated programming allows for a wider range of steering assist for the vehicle at both high and low speeds.

“Premium electric power steering by ZF Lenksysteme steering gear has great torsional stiffness and low operating friction to enhance the steering feel with almost perfect linear response,” said Woodward.

Oh yea, Cadillac is back to show the auto world what it can do; and we at Bradshaw Chevy Buick GMC Cadillac can’t wait to get behind the wheel of the new 2015 Cadillac ATS models.

Cadillac News

The Cadillac ELR is All the Luxury You Never Expected out of an EV

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If we’re being honest here at Bradshaw Chevrolet Buick GMC Cadillac, we’re not sure we ever saw the words “Cadillac” and “electric vehicle” ever co-existing in a happy marriage. But it turns out we were wrong—and in hindsight, it actually makes sense. It’s not that every electric vehicle (EV) had to be tiny, bland, and rather powerless—that’s just the way other automakers were making them.

Cadillac ELR EV
The all-new Cadillac ELR electric vehicle marries luxury and efficiency.

But then the Cadillac ELR burst onto the scene. Based on the Converj Concept, which made its debut back at the North American International Auto Show in 2009, the ELR is Cadillac’s first-ever EV and the first vehicle to apply Extended Range Electric Vehicle technology to a production vehicle. The vehicle combines Extended Range Electric Vehicle (EREV) technology with a 1.4L four-cylinder engine to give it a range of over 300 miles.

Not only does the ELR feature revolutionary powertrain technology, it also bucks the idea that all EVs has to be tiny, unattractive little things that look like a box that got punched out of its normal shape. If we didn’t tell you the ELR was an electric vehicle, we bet you’d never guess. Don’t believe us? Take a look for yourself. Here at Bradshaw, we think it looks more like a futuristic sports car, and we think it drives like one too. So yeah, we were wrong—turns out the electric vehicle was actually just waiting for Cadillac to come along and actually make it cool for the first time.