Chevrolet compact car and small car sales have increased by over 229 percent in the last 3 years, according to a recent General Motors press release.
This dramatic increase represents Chevy’s increasing appeal to drivers under the age of 35. Sales of small vehicles like the Cruze, Sonic and Spark, all very popular first-time-driver cars, have shown increases over the past few years. A quarter of all new Sonic and Spark buyers is under the age of 25, while almost 40 percent of “millennial” drivers look to compact cars as their vehicles of choice.
Many factors have led to Chevrolet’s young-driver appeal, including fuel economy and technology features.
“The opportunity this new generation represents is enormous,” said Cristi Landy, a Chevrolet marketing representative. “The only way for Chevrolet to deliver the products, technology and services they want most is to really listen to what is important in their lives today and help enable them to reach their full potential.”
Bradshaw Chevrolet Buick GMC Cadillac is proud to announce Chevrolet’s continued success with younger drivers, and welcomes first-time drivers and shoppers of all ages to visit our dealership and test drive a brand new Chevrolet Spark, Sonic or Cruze. We also offer a great selection of used vehicles in various models and makes! For more Bradshaw information, and Chevrolet, Buick, GMC and Cadillac news, be sure to check out our dealership on Google+!