Tag Archives: William C. Durant

The History of the Chevrolet Bowtie

In honor of this week’s National Bowtie Day (celebrated each year on August 28th), Bradshaw Automotive is looking into the history of Chevrolet’s iconic emblem.

Officially debuting in 1913 on two Chevrolet models, the 1914 H-2 Royal Mail and the 1914 H-4 Baby grand, much mystery surrounds the actual origin of the Chevrolet Bowtie. While the most widely accepted story claims that Chevrolet co-founder William C. Durant was inspired to adopt the bowtie design after seeing the pattern on his hotel room wallpaper in Paris, France, several other items have been cited as the emblems inspiration, including a newspaper advertisement , the Swiss flag and a dinner-table doodle made by Durant himself.

Bradshaw Chevrolet Buick GMC CadillacOver the past 100 years, the Chevrolet Bowtie has adapted to the times, going through a wide range of styles and changes that eventually led to the gold version we all know and love today.

To learn more about the classic symbol in all its variations, check out Chevrolet’s interactive bowtie history!

Bradshaw Chevrolet Buick GMC Cadillac wishes you a happy National Bowtie Day, and hopes you celebrate the holiday in a Chevrolet vehicle! Don’t have a Chevrolet to celebrate in? Contact Bradshaw’s sales department at (864) 416-739! We offer a great selection of new and used Chevrolet vehicles for buyers in Upstate South Carolina. Don’t forget to follow Bradshaw Automotive on Twitter, Facebook and Google+ for more Chevrolet history and dealership news!