Tag Archives: Kelley Blue Book

GMC Earns Most Refined Brand Award by KBB.com

2016 GMC Lineup

For the third-consecutive year, GMC earned the Most Refined Brand Award from Kelley Blue Book.

This prestigious award was presented to the GMC brand at the 2016 New York International Auto Show. The reason why the award is important is because it recognizes an automaker’s ability to create and maintain products that create excitement amongst prospective car buyers.

In order to determine each award winner, data from more than 12,000 KBB.com users was analyzed in the Kelley Blue Book Strategic Insights’ Brand Watch study. This study focuses on what factors are important to consumers when purchasing a new vehicle, as well as the buyer’s familiarity and loyalty towards a particular brand.

GMC’s Denali sub-brand was credited by KBB.com as being a huge reason why GMC was honored as the Most Refined Brand. Denali models are known for their enhanced style and superior luxury features. In fact, Denali vehicles accounted for 23% of all GMC retail sales last year, which outsold Porsche’s full line of products.

If you are looking for an award winning brand like GMC, stop in to Bradshaw Automotive in Greer, South Carolina today to find out more about these GMC models and the Denali lineup as well!