The automaker signed a five-year deal about two years ago to be the Academy Awards’ exclusive automotive sponsor. This time around, Cadillac “will introduce its new brand identity, tag line and advertising campaign,” according to GM Authority. It’s a good time to do it too because many people still like to watch the Oscars live. This means they will be much more likely to see the Cadillac advertisements as opposed to recording the show and skipping through the commercials.
The brand sees airing Cadillac advertisements during the Oscars as a real opportunity to attract new customers. Chief Marketing Officer Uwe Ellinghaus said the “people that are interested in Hollywood and everything that the lifestyle Hollywood stands for” might find that they like Cadillac as a brand.
The 87th Oscars will air on February 22nd on ABC, and we at Bradshaw Chevrolet Cadillac will be watching. The Cadillac spots to air will ramp up interest for the upcoming New York International Auto Show where Cadillac will present a brand-new display for the new CT6.