There’s almost nothing cuter than watching a one-year-old demolish a cake on his or her birthday. And General Motors is now celebrating the first birthday of the Buick Encore. Though unless you’re planning on smearing cake all over your Encore (which we don’t recommend) we won’t see any messy cake-face pictures.
This first year has been a remarkable one for the Encore. It has changed many people’s perceptions of the Buick brand and has become a successful conquest vehicle—nearly half of all Encore buyers are coming from a non-GM brand.
In its first year, the Encore sold 97,311 vehicles worldwide. What made it so successful was its ability to stand on its own. It filled a void in the crossover segment by being one of the first luxury compact crossovers available.
“Right out of the gate, demand for the Encore was high,” Tony DiSalle, vice president of Buick marketing, said in a statement. “It accounted for most of the segment’s growth last year and that’s because it offers the right safety, technology, and features in the right-sized vehicle for many customers.”
Want to join in the Encore celebration? Come down to Bradshaw Chevrolet Buick GMC Cadillac and give the Buick Encore a try.