Fans of Michael Bay’s Transformers are no strangers to Chevy-turned-Autobots, and the legend will live on in the fourth installment of the saga, Transformers: Age of Extinction, which hits theaters on June 27. The star Autobot, Bumblebee, will of course be back in its Camaro flesh, but we’ll also be seeing some other exciting Chevys join the cast.
For starters, the multiple award-winning Corvette Stingray will be making an appearance, converting to Crosshairs. Along with the iconic Stingray, a Chevy Trax and a Sonic Rally Car will take to the big screen.
Chevy has been involved with the Transformers franchise since the beginning. The Camaro form of Bumblebee was featured in Transformers (2007), Transformers: Revenge of the Fallen (2009), and Transformers: Dark of the Moon (2011). This next chapter features a modified vintage ’67 Camaro SS, as well as a futuristic imagining of the Camaro.
“The Transformers movies have been a great partnership for Chevrolet by allowing us to introduce our vehicles to new fans, young and old, around the world,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “Now for the fourth time, you’ll see a Camaro as a heroic Autobot, a fitting role for one of the stars of Chevrolet’s lineup.”
LeeAnne Stables, executive vice president of Worldwide Marketing Partnerships for Paramount Pictures, added, “The Chevrolet partnership with this iconic Michael Bay movie franchise has become one of the longest-running and most innovative movie-brand relationships in film history. This new Chevy campaign will definitely bring new and exciting elements to a global audience of Transformers movie fans around the world.”
In addition to providing the vehicles, General Motors also provided several filming locations, including the Lansing Grand River Assembly plant, the Milford Proving Ground, and the Warren Technical Center.
How excited are you to see Transformers: Age of Extiction? Be sure to come in and discuss it with all of us at your favorite Greer, South Carolina GM dealership once you’ve seen it this summer!