Anyone who thinks there isn’t a market for more midsize pickup trucks is sorely mistaken—which Chevy is out to prove with its new Colorado truck. The Colorado is already a favorite among new car customers, who love its combination of practicality, capability, and efficiency. A recent Chevy press release followed the excitement of the first Chevrolet Colorado owners, like Albert Lorenzo.
Lorenzo already loved the midsize truck segment, and so the new Colorado fit right in with what he and the rest of the family—his wife Ann and their two dogs—needed. “With the Colorado, Chevrolet offers customers more choices than any other pickup truck brand, with midsize, full-size light duty and heavy-duty pickups,” said Sandor Piszar, director of Chevrolet Marketing. “For families like the Lorenzos, having the option to find the right-sized truck for their lifestyle is crucial.”
To find out how you, just like the Lorenzos, can make the most of the new Chevrolet Colorado, come see us at Bradshaw Chevrolet. We’ll show you what the Colorado for you—and soon you’ll be another success story, just like the Lorenzos.